How To Create Facebook Ads For Beginners
Hi Guys Assalamu Alaikum Warahmatullah How are you I hope you love me so much I have come before you today with avery important issue : How To Create Facebook Ads For Beginners
Today, we're going to see how you can
run Facebook ads to Increase traffic
to your site. Let's say you have a site and you want more people to visit your
site. You can do that easily by posting an ad on Facebook. So after Article,
you will be able to post an ad about your website
on Facebook like this, and Facebook will
automatically show your ad to people who might be interested in your site's
content. And if they click it, it'll take them to your site So in this way, you
can get more traffic and customers to your business. You can also tell Facebook
exactly which types of audience that you want to show your ad.
For example, you can choose people of a
particular age or gender or their interests and more so you can literally pick
the audience you want to attract. Okay. I'm Bryan from Website Learners and
let's get started, This is the site for which we are going to create our ad. Now
to create our ad in Facebook, we're going to do five steps.
The first step is to choose the type of
ad you want. So to choose it first we need to log into our Facebook account. So
to login, let's go to facebook.com/adsmanager. Here enter your account details
And click login and here, click accept. Once you have logged in just click
create now here, Choose the type of ad you want to run As I want to increase
traffic to my site, I'm going to select traffic and click continue
now here, give an name for your ad I'm
going to enter Pick naturals blog traffic a and click next Now here you need to
choose where you want to increase the traffic. As I wanted to increase traffic
to my website, I'm going to let itas website and scroll down. Once you have
selected the type of ad ,we can now go to step two, which is to set a budget
for our ad. Now in order to run the ads, you need to pay some money to
Facebook. And here you can set how much money you want to spend on your ads.
So to set it, click here now, you can
either choose daily budget or a lifetime budget. I'm going to select daily
budget and here, enter your budget I'm going to enter a daily budget of $5. So
now Facebook will charge $5 every day for showing your ads to people. You can
start with the minimum budget and after seeing the results, you can change this
later. Once you have set the budget for your ad, we can go to step three, which
is to select the audience for our ad.
No, by selecting the audience, you'll be
able to reach people who will be interested in your ad. So to select the audience
first, we need to select the location of our audience. So just click here And
enter the location you want. I want my site to reach people in Bangalore. So
I'm going to search for Bangalore, then select it
and here select the age group of your
audience. I'm going to select up to 30 Next you need to decide who will be
visiting your site. Now let's say you have a site related to beauty products
and it has content related to beauty
products, for women Then you can choose women here. As my site is about health
and fitness. I'm going to let it as all Next, You need to choose the people who
might be interested in your products.
So let's click edit And click browse
then select interests. As my blog is about fitness. I'm going to select fitness and
wellness, and here I'm going to select weight loss So now our ad will be shown
to people who are interested in weight loss. No, if you want to target a
similar type of audience, just click here and here, you can find options
related to your interests. Now I'm going to select diet food.
Similarly, you can select as many
options as you want Now, If you want to narrow down your target audience, even
more, you can use this option Now using this option, you can prevent your ad
reaching a particular type of audience. So for example, if you don't want to
show your ad to people who already like your page, you can use this button to
exclude those people from your target audience. Now, this option is useful,
If you're promoting your brand and reaching new people. Next, if you want, you can also target people What
interested in other business like yours. So let's go to Facebook Here search
for weight loss now, select pages and enable verified here and you will get all
the official pages related to weight loss Now, if you want to show your ad to
people who are interested in this page, just copy this name Now go back to ads
manager and paste it here Similarly, you can do this for any page You want to
target that audience.
Once you have done that, just scroll
down and click here. Now here you need to choose what results you want from
your ad. As I want people to click on the ad and visit my site, I'm going to
select landing page views and click next. So now we have successfully selected
our audience Once you have selected your audience, we can go to step four,
which is to design your ad. So to design our ad, first you need to create a Facebook page for your website.
Now, If you already have a Facebook
page, you can just select it and start designing the ad. So I'm going to create
a Facebook page. So to create a Facebook page, click create page here enter a
name for your page I'm going to enter pick naturals Next, you need to select
the category that matches your business. So let's search for health and you can
see we got options related to health I'm going to select health and wellness
website And finally, we need to add a profile picture for our page.
So let's click here now select the photo
you want I'm going to select this and click open And the profile picture will
be added once you have done this, just click create page And your Facebook page
will be created. Once you have created your page, we can start designing our
ad. So to design our ad, just click here now, if you already have a post on
your page, you can select this option And you can use any post for your page to
run your ad. I want to design a new ad from scratch.
So I'm going to select this. Now, just
scroll down and we can start designing our ad. When designing your ad, you can
use the ACCA method The ACCA stands for attractive connect convey and action These
are four important rules. You need to keep in mind while designing. So let's
see these types one by one. Okay. Now people usually scroll through Facebook quickly. So in order to make
them stop and see our ad first, we need to attract the people with our ad. We
can do that by showing an image which can attract people easily.
So first let's add an image or a video,
which we want to advertise. Now to do that, Let's click add media and select
what you're going to add. As I want to add an image, I'm going to select add
image, then click, upload. Now select the image you want to add and click open And
then click next Now here, you can see the preview of how your ad will look
like. Once you have created an attractive visual, people are more likely to
stop to see your ad
Next.
We need to connect only with the people
who will be interested in your content. You can do that by explaining their
needs in a positive way. So let's enter the text. which you want to show here I'm
going to enter my text Next you need to convey how your ad will be useful for
them So let's enter that in our headline and description. So now we are
providing holiday diet plans which will be useful for them.
And finally, you need to provide a call
to action for your ad. So here you need to enter your site's address, where you
want your audience to be taken, When they click on your ad. I'm going to enter the
URL of my blog. So let's go to our site and copy this address And then paste it
here Now, click here and select the text you want to appear here I'm going to
select this So make sure you always add a
call to action on your ads
So now we have designed our ad using the
ad rules we had As you can see, we have a image which attracts and here we are
connecting with the people, explaining the need, and then we provide a solution
for their need. Now finally, we are providing an action, which will take them
to your site. Once you have designed your ad we can go to the final step which
is to publish your ad. So once you have made sure your ad is good
You can go ahead and publish your ad So
to publish your ad let's click publish now choose a payment method and click
next Here enter your card details, and then click save and your card details
will be saved. Now Facebook will
automatically take the daily budget you have set from your safe payment method.
And your ad will be published after being reviewed by Facebook. Now, if you see
here our ad is in review.
So now Facebook reviews your ad which usually
takes less than an hour. And once your ad is reviewed, it will be posted on
Facebook. And you can see this status as active like this So now we have
successfully published our ad on Facebook, which means, our ad is now live on Facebook So to see how our ad looks
like, just click here and select share a link, then click copy Now open a new
tab and paste it here And then press enter,
Now if you scroll down, you can see that
we have got our ad So this is how your ad will be shown to other people. And if
someone clicks on our ad, it'll take them to your blog post. like this Now, we
have successfully created and published our ad on Facebook, but how do you know
whether your ad is working successfully? So next, let's see, how you can check
the results of our ad. So to check the results, just click close and here, you
can see all the performance metrics of your ad. Now this is the number of
people.
To whom Facebook has shown your ad. And
here you can see how many people have seen your ad. And the number of people
who have clicked on you’re a Now if these numbers are low You can try making
changes to your ad, like increasing your budget or using a Different image,
which can attract more easily all by providing different offers. After doing this,
you can run the ad again. You can repeat this process until you see better
results for your ad.
Also, if you don't want to run your ad,
you can disable it here anytime you want. Okay. No, as you can see here,
Facebook charges money for each click. This means that when a person clicks on
our ad, Facebook reduces some amount from our budget And when the budget limit
is decreased, Facebook automatically stop your ad. So this is how you can see
the results of your Facebook ads.
Okay. So let's say someone comes to your website through your ads, but leaves your
site without any conversion. How you
want to retarget the same visitor and send them ads in the future.
You can do that by creating a Facebook
pixel. Facebook pixel helps you track the actions of visitors on your website
and using these details. You can
retarget the same audience, which will boost your conversion rate. So next,
let's see how you can set up Facebook pixel. Now to setup pixel, We need to
connect pixel with our site. So to connect it, let's go back to the ads
manager. Lets click here..
And select Events manager now select
connect data sources here, select web And click Get started now select Facebook
pixel and click connect Now here, just give a name and then click continue Now
to connect Facebook with our site, We need to install a plugin on our website. So to install the plugin,
let's go to our WordPress dashboard.
Go to plugins And click add new Here search for Pixel FB Now, instead of using
Facebook's plugin, we're going to use this plugin since
it is smaller in size and works better. So
to install it, just click install and click activate So now we have successfully
installed the plugin. Once you've installed the plugin to connect your site with
Facebook just click set up now here enable this option and click Facebook
connect. Now click continue and click ok Now click here, select your account
and click apply and you can see, we have successfully connected our site with
Facebook.
Now, Facebook will be able to collect the
data of the visitors on your site. So to test it, Let's go back to events
manager, and then go to test event here, You need to enter your site's address.
So let's go back here. copy this Then paste it here
and click open website, as you can see,
Facebook is receiving activity from our side. And here you can see the events
on our site. No, if you want to know how many people have visited your page just
click here
and here you can see how many people
have visited your page. So now we have the activity of the visitors who visit
your site. Once you have set up Facebook pixel, next, we can start using the data
in our ad to re target our audience. So to do that, just click here and select
ads manager. And here, click edit now select the ad which we created then
scroll down Here select website events then click publish And your ad will be
published after review.
So now our Facebook ad will be able to
use this data to narrow down our audience even more. Similarly, you can run as
many ads as you want, along with the data from your site, to reach your target
audience. So that's it guys. This is how you can run Facebook ads to get more traffic to your site Now, If you want to
know how to run Facebook ads, to promote your products and grow your business
online, just click the link below this video to checkout this complete course
on Facebook ads on Udemy, where they
will cover how to run different types of Facebook ads and how to create better
content for promoting your e-commerce site.
Thanks
Take care, Bye-bye.