in this article, I'm going to walk you through how to create a YouTube channel step by step including the key optimization settings that most people miss that will help you maximize your results even if you've already started hey it's Sunny where we help you amplify your business and brand with video if you're new here make sure you click that subscribe button and all the links to everything we mention in this video you can find linked in the description box below so let's jump into it now YouTube has become the second most popular search engine in the world so it's no wonder that more and more people want to get on the platform and to learn how to make a YouTube channel
of their own so with the right
process and a little optimization of some key channel settings you can quickly
set yourself up and your new channel up for success ready to maximize your
views your subscribers and your traffic on youtube so in this video i'm going
to step you through how to create a new youtube channel along with all the key
settings that you need to maximize your results now i really want to make sure
that you're paying attention here because as we go through this i'm going to be
covering off the top tips that we've learned to really help you optimize your
channel and your content so that youtube wants to promote it now i also want to
let you know that what we've built out in the description below this video is
essentially a resource or a toolkit for helping you set up your channel
including videos including all of the resources the gear the software the tools
the stuff that we use and that we recommend but also direct links to tutorials
that are going to help you dive deeper in some of the things that we are
covering relatively fast in this video
things like your branding and thumbnails and
channel art all of those we have dedicated walkthrough tutorials on those
specific elements if you do want to dive deeper into them and they're all linked
in the description below so the first thing you need to do is to head over to
youtube.com and click sign-in in the top right-hand corner and you're prompted
to log in so if you've already got a google account or a Gmail email address
this is where you will log in with that if you want to associate that with your
youtube account if you don't have one yet then you can just click create account
down here and create one now before we go any further in this tutorial there
are two types of channels that you need to be aware of the first is a personal
channel and that is linked to your personal google or your personal Gmail
account and only you can access or only people who are logging into that exact
account with that username and password can manage that youtube channel
the other thing to note with a personal
channel is that the youtube channel name is going to be restricted to your account
name which in most cases is going to be your own name but the second option you
have is to create your youtube channel instead of as a personal channel as a
brand channel and this is going to give you access to things like a custom
channel name so it doesn't need to just be your personal name and you can also
assign other people or other google accounts as channel managers on your
channel so you don't need to be giving out your personal Google account login
details to anyone that you want to have helped out with your channel you can
actually just grant them access with their login details to access your channel
so you'll need to select either a personal channel
or a brand channel but do note that
you can switch from a personal channel to a brand channel at a later date if
you'd like to change later or if you've maybe already set it up as a person you
can convert it over to a brand channel later but what I would recommend and
what we use is a brand channel so that we can have multiple people managing the
channel so once you've signed in to youtube using your google account you can
come up to the top right-hand corner to your little profile picture and if you
don't have a channel yet this is your first time logging in you can click here
to create
a channel now if you already have an existing
channel when you click on this you'll be able to access your channel but maybe
you want to create a brand new brand channel so that's where you'll have to
come down here to settings then go over to add or manage your channels and here
it will show all the channels that you already have access to you can create a
new channel just by hitting the plus button in the top left-hand corner so
going back over to our new channel setup this is where it's asking us if we
want to create a personal channel using our name or if we want to use a custom
name which is creating a brand channel so I'm going to select brand channel now
this is where you get to decide your youtube channel name now it could be that
you're still opting to use your personal name and if you're not going
to go with your name I would suggest trying to
keep it on the topic or somehow related to the content that you are going to be
adding to your channel but do note that it is possible to change your channel
name after you have said it so it's not so much of a big deal now we have got a
video specifically on this topic selecting your channel name talking you
through a couple of different processes and a couple of different things that
you can do to help you land on the perfect channel for you so again that's
going to be in the resources below this video and I'll also link it up in the
cards now too let's call this super awesome channel I understand I am creating
a new google account with its own settings so if we go create
it'll go through and do its thing and then we
get presented with this nice work your channel super awesome channel has been
created it's giving us the next step here which is to upload a profile picture
so we're going to upload pictures I'm going to navigate through and find a
picture I'll put this one here in once you've got your profile picture in you
can come down and they're asking you now to tell your viewers about your
channel so this is your youtube channel description so what you want to add
into this section here is a few sentences or a short sharp paragraph including
who you are what your channel is about and what viewers
can expect on your channel what's
the type of content that you're putting out now a pro tip here is that you can
actually optimize this up to help your channel rank by adding in some keywords
and some key phrases around the content that you're going to cover here so it's
important to add some of those keywords and key tags into the channel
description here also into the channel tags which we're going to get to soon
and also inside the videos themselves that are going to give you the best chance
of getting your videos and your channel ranking on youtube faster now make sure
you stick around to the end because I'm going to share with you our youtube
ranking guide to help you do this for your videos and for your channel so
here's our channel and our channel description to give you an idea of the types
of things that you can put in there we've got a bit of an intro welcome to
primal video
introducing myself and mike and
what we do we're talking about the types of videos that we're putting out on
this channel we ask people to subscribe if they think that's a fit for them and
we've also got linked here a resource to one of our video editing guides but
you can see in this description we've got a few keywords that are related to
the content we are creating so video creation we've also got video editing
tutorials gear reviews video production tips and tricks video marketing tips
youtube ranking tutorials
so this is stuff that will read
well for a human but also helps youtube understand what your channel is about
as well so for the sake of the channel that we are creating now i'm going to
copy and paste this as the description for the new one next up you're going to
add links to your sites and to your social media profile so we'll add in our
website here and we can give it a name we can add in our facebook twitter and
instagram and we hit save and continue okay when that's complete the next thing
you want to do is to verify your channel this is going to unlock some extra
features and things in here so you want to come up again to your profile image
come down to settings down here to channel status and features you can see
these are the different things that you can unlock for your channel and the
first step in unlocking these is verifying your channel so hit verify next you
want to come through select your country you can either do it then with an
automated voice message or you can get a text message sent to your phone then
enter the verification code and your channel is now verified so it doesn't take
much to verify your channel and you can see straight away we have access now
for custom thumbnails external annotations and we can upload longer videos and
we can also upload videos as unlisted and as private so once that's done you
want to go through and set up your actual channel so if we go up here to return
to youtube
studio we'll then go to our actual channel so
we'll come up here to view your channel on youtube and over to customize
channel and this is where we can add in our channel art or our branding to make
this look and feel like our brand now we have a full walkthrough on creating
your youtube banner including some really advanced tips and techniques in there
as well again it's linked below in the description in that resources area and
i'll throw a link up in the cards as well but for this one here i'm just going
to go add channel art you get to either upload a photo use any photos that are
already uploaded on your google account or there's some in the gallery here
from youtube that you can use so let's just pick this one here now you can
adjust the crop you can see that this does look totally different on desktop to
tv to mobile so if you want to adjust the crop and zoom in or crop something
out you can do that in here as well maybe position it up a bit cool then hit
select so that's how you can upload your youtube channel art so now if we go
over to the about page here again you obviously see our description in here if
we needed to make any changes to it we can edit that here but there's some
other details that we can add in down here as well so for business inquiries we
can add in an email address and go done so that makes it easy for people to
find an email address
to contact us if you want to add a
location for your channel you can do that in here as well so from here you want
to go back to the youtube studio dashboard down to the bottom to settings and
then down under channel and in here there's more settings to customize up your
channel first so we're going to go first is over to this one here branding this
is a little branding watermark that you can add to your videos it also acts as
a subscribe button so you could just use your profile picture or you could make
some little small subscribe button so for us i'm just going to choose image
let's go to the desktop i have a little youtube watermark subscribe button here
which looks just like this so something really basic and then you get to choose
where you want this displayed so whether it's on screen the entire time whether
it starts at five seconds in or whether it's only shown at the end of the video
so i'm going to leave it here that it starts about five seconds in because
that's going to be after any ads or anything as shown at the bottom of our
video then across to advanced settings this is something that you will need to
specify whether your channel is aimed at kids content or whether you're
creating content that is made for kids or not so you will need to specify that
yes this channel is made for kids it's gonna have kids content on it or no this
channel is not made for kids now do note that you also have a third option here
that i want to review this setting for every video so you can manually set this
on a per video basis as well so i'm going to go with no this channel is not
made for kids with this one if you do have a google ads account you can link
it down here by just hitting the link and if we
come back across to basic info here this is where we're able to add in some
keywords or some key tags associated with our channel to again show youtube
what our channel and our content is about to give it everything it needs to
best show our channel and our videos up in search results and on the youtube
platform so it could be that you're starting off with some obvious ones here
Justin brown primal video I'm just pressing the comma then it applies it as a
tag it could be video marketing it could be youtube for business video editing
filming on iPhone android you get the point what are the things that people
could search for to potentially find your channel and again this is where our
youtube ranking guide that I'm going to share with you at the end of this video
is going to help you find out what these terms are that your ideal subscribers
are searching
for that you can associate with your channel
as well where the content is related so you want to go ahead and add a few of
those in now only add them in if they are relevant to your channel don't just
add spam ones in or ones that are maybe a hot topic right now you really just
want to add in the ones that are relevant to your channel so below that you've
got upload defaults now this is where you can start to streamline your upload
process so every time you upload a video these could be the default values that
are added to each one of your videos so for the most part i would say that you
leave the title and the description empty because they are going to relate to
each video but maybe you're setting things like every video when you upload it
to go as private first while you get it set up and then you release it at your
own time likewise with tags if there's some tags that are going to apply to
every one of your videos like in our case it could be something like primal
video or justin brown we can add those in here
and they are going to show up
automatically when we upload every video and there are more upload defaults under
advanced settings here around licensing and allowing comments and those sorts
of things that you can lock down as well so those are the main settings in
there that you'll want to go through so we'll just hit save to back out out of
that so now that your channel is pretty close to being set up we can now go
through and add in any managers or any other accounts that we would like to
have as managers on our channel so to do that come back up to your profile
picture head to youtube just to take you back to the YouTube
dashboard and then when we click on
the profile picture you're going to get more options in here so if we then come
down to settings and then you can add and remove managers down here under
channel managers just click on here and you can assign people to be managers on
your channel now while we're on this page I will also show you the view
advanced settings in here so in here this is where it gives you your user id
your channel id in case you need those to link up things like tube buddy or
other YouTube channel management tools which we use and strongly recommend and
the other thing that's on this page is this is where you come to set your
custom URL once your channel has been approved for it so this is where you can
have
youtube.com forward slash primal
video as the link that you give people instead of having your link a bunch of
random numbers and letters now there are requirements for this if we click on
this now it'll tell us in here that to have a custom URL your channel
will need to have 100 subscribers or more be at least 30 days old have an
uploaded photo as a channel icon and have uploaded channel art so once you've
reached those things that are where you can go back
and add that as well so if we go
back to our channel page now this channel is now set up and ready to go for you
to start uploading content obviously all you need to do then is film some
videos and come up here and hit upload video and you're good to go so that's
the complete walkthrough on creating and setting up your YouTube channel now
we've mentioned this a couple of times in this video but linked on screen is
our YouTube ranking guide this is a free download a free resource for you to
help you find high traffic low competition keywords that you can use to help
optimize your channel and your videos to show up in both Google and YouTube
search this is the exact strategy that we use to grow our channel and that we
teach our clients and students as well so click the link to grab your copy and
I'll see you in the Next Article