How SEO Will Change in 2021
Google has over 3000 algorithm changes that they release
each and every single year. That's a lot of algorithm changes. You already know
SEO changes so frequently because of the number of algorithm changes that
Google releases. Now sure, most of them are small but these large ones can have
a massive shift in your rankings. So how
do you prepare for it in 2021? What else is going to change in 2021? Hey,
everyone. I'm M U Sunny and today
I'm going to break down
how SEO will
change in 2021 and what you need to do about it.
Now, before we get started make sure you subscribe to
this website. And if you're on YouTube, click the alert notification. See I've
been doing SEO for a very, very long time. When I first started doing SEO, it
was literally just as simple as adding keywords to your title tag or within the
text of your content. And you could rank on page one. Seriously. That's how
easy it was. And it was that way for a few years.
And then eventually you would need to do things like on
page SEO, and then eventually you would need to do things like build links, but
it was really simple. These days, there really isn't a Holy grail of SEO. And
although some people are claiming SEO
is dead. It isn't, I'm living proof that it still works. All our customers are
as well but that doesn't mean SEO is not changing.
And there's a few things that you need to know and be
prepared for in 2021. The first thing you need to get used to and this is the
first trend is that your rankings are going to Seesaw. Even though Google releases a lot of ranking
changes each and every single year, the thing you need to know is when they
release the major changes, your rankings will either go up or down. Sometimes
they stay the same, but a lot of times you're just seeing them go up or down. If
you do the right things, it doesn't mean that your rankings are always going to
go up into the right.
Sometimes they still go down. But if you do the right
things and you continually put the user first and you're doing all the right SEO stuff, typically, if you fast
forward a year from that day, your rankings will be up. Your traffic should be
up as well, but you need to get used to them seesawing and be okay with that. That
is going to be the new normal. Trend number two, positioning will be more
important than ever and that first spot is going to be the Holy Grail in which
that's what you need to shoot for and aim for. It's going
to be really hard to get there. It's not going to be that if you build more
links in your competitor that it's going to shoot you up to number one. Things
like user metrics are going to matter. But the reason I say position one will
be more valuable than ever and this is what we all are trying to aim for is
because, with Google constantly
making new changes, such as being able to get mortgage rates whenever you
search or the weather, all these types of changes or even potentially being
able to purchase tickets when you search, right, for travel, all these things
can affect your revenue.
So if you rank lower and lower on page one, what you'll find
is you'll get less clicks. And most people say, "Hey, I want to be in the
top 10 spots because if I'm in the top 10 spots, I'm on page one." For a
lot of queries out there, there's not 10 spots on page one. There's no such thing
as every page one listing of Google has 10 organic listings. That has changed. For
some queries we're seeing it, only seven or eight or nine queries or listings,
right? So you want to take that top spot because they're putting in other stuff
that decreases traffic.
Now it doesn't mean SEO is dead. There's still more and
more people coming online, more people using Google, more people searching, so
you can still do well if you're in position two or three or even on page one. But
number one has a massive, huge difference from being on number two or number
three or number four even if it's still on page one. Trend number three, user
experience is now SEO. Google has something called pay to have experience which
you know, they're rolling out on mobile devices and more people are using these
mobile devices
that my cartoon
hand is holding up then desktop computers. So if you want to do really well, you
need to optimize for mobile. And I'm not just talking about paid speed or your
links…… J or
can people read your site on mobile or is it loading fast?
I'm talking about the overall experience. How's your
mobile experience compared to other users?
Are they finding what they're looking for right away versus the
competition? Are they able to scroll quickly and understand the product that
you're selling or consume your blog content on a mobile device versus having to
go to a desktop computer to consume your content? Heck I don't even care if
you're in B2B, your content needs to be consumable on a mobile device. And
that's super, super important. If you don't optimize for experience, you're
going to lose in the long run.
Trend number four, the riches are going to be in the
niches more than ever, especially with SEO. And here's why. If you look at about.com,
big company big brand, but yet that business was floundering. They weren't
doing well. And then eventually they ended up breaking into a handful of sites
and then they even broke it into more sites. The reason they broke it into a
handful of sites is they started focusing on niches. They deleted the majority
of their content. I'm talking about hundreds and hundreds and thousands of
pages of content. When they focus on niche-related sites, not only did their
traffic go up,
their revenue also went up. You need to focus on building
niche sites. It's not about building a Wikipedia type site. If you want to do
that, that's great but because there's over a billion blogs and a ton of sites and
a ton of competition, they want to rank authority sites more than ever and it
typically, from what we're seeing is people who focus on one niche tend to be
better, well versed around that niche, not
always the case, but in many cases. And they tend to be more of a quote unquote
authority. So in the long run, they end up ranking better Because they go more
in depth on each and every single one of those topics.
Trend number five,
content length won't matter as much. I've given in this example so many times. If
you see the chart below, you'll see that everyone talks about oh, if you want
to rank, you need over 2000 words and I get that. Yes, content can help you and
for many queries, the pages that rank at the top have over 2000 words, but it
doesn't mean you need to create 2000 word articles. If you want to rank for how
to tie a tie, do you really think someone wants to read a 2000 word article versus
seeing an animated gif teaching them how to tie a tie or a content. Get to the
point with your content.
And when Google started releasing things around user experience
within their algorithm, things like content length became less important because
they know if a user just bounces away, Even if you have 2,500 words, they know it's
not that valuable and your rankings are going to go down. So don't obsess about
word count or keyword density, obsess about the quality of your content and are
you getting the user what they're looking for as quick as possible. Trend
number six, you won't have to build as many backings. With things like user
metrics that are really kicking into high gear, we're seeing it that if you
build too many links too fast, it actually takes you longer to rank
and can hurt your rankings So it's better off just
releasing your content, not building links and letting it happen organically. And
then over time, sure do the manual outreach, but let your content sit there for
three to four months before you even start that manual outreach. And when you do
that, we're seeing that the rankings are climbing up faster and higher than if
you were building tons and tons of links from day one. It's just not as
organic. And I'm not saying you're buying links. You should never buy links.
You should never try to break their policies or at least
Google's policies. More so, what you need to do is just be slow and patient. Taking
that slow and patient route, funny enough, is getting people rankings faster than
if they're taking impatient quick route of building links right away. Trend
number seven, branding won't be enough. Remember about.com? Everyone knows
about about.com, popular site, but yet when they had that big brand they
weren't ranking for everything. Why?
Because Google really wants people to be an authority
within the space. So building a brand and following the rule of seven where
people interact and see with your brand seven times, yes that can help boost
your rankings, but it's not enough. You need to be a authority within your
niche.
So make sure you go and focus on being the end all, be
all expert within whatever niche you're in. Now here's a bonus trend for you. We're
seeing that businesses are going to have to start thinking about global SEO
from day one. SEO is no longer a hey I'm in the United States or I'm in the UK
or I'm in Brazil or India and I'm doing business. It's hey, I'm doing business
and I want anyone in the world to purchase from me. So from day one, you need
to start thinking about global SEO as your strategy instead of just SEO within
your region. And you're going to have to look at things like translations and
especially updating and repurposing your content in all of these regions as
well.
And as you can see from the survey data that we did with
all our customers, translations is causing the biggest boost in traffic. And as
you can see from my own stats here, I'm getting a lot of traffic from a lot of
different countries. United States makes up roughly 20%. The rest of the world
makes up 80 plus percent of my traffic. Now, if you have any questions about
the future of SEO or what's happening, leave a comment below
Thank you
wow😍
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